A Unique Brand and Visual Identity
Atelier 13 // 2018
Atelier 13 is a shared venue that houses a hairdresser and tattoo artist. In 2018 I had the privilege of creating a captivating visual identity that showcased the individuality of this creative space. From conceptualizing the initial logo to designing promotional materials, my goal was to craft a cohesive and eye-catching brand identity that truly embodied the spirit and style of Atelier 13.
The identity
In occasion of the venue’s inauguration, I was entrusted with the task of developing the brand and visual identity for this unique establishment. To capture the essence of Atelier 13, I designed separate logos for the hair salon and the tattoo studio. This separation ensure each represented their distinct offerings while maintaining a harmonious overall for Atelier 13 Visual Identity.
To support the marketing efforts, I created visually striking flyers and digital assets tailored for social media platforms. Additionally, I crafted customized business cards for both the hairdresser and tattoo artist, reflecting their individual styles and services. To streamline the appointment booking process, I designed personalized appointment cards. All my graphics seamlessly integrated illustrations, carefully selected fonts, and attention-grabbing graphics.
The content creation
Throughout the project, I sought to incorporate the perfect blend of creativity and professionalism. I conducted extensive research to ensure the chosen illustrations, fonts, and graphic elements resonated with Atelier 13’s target audience and accurately conveyed the essence of the venue. By creating mockups and captivating visuals, I provided a glimpse into the atmosphere and experience that clients could expect when stepping into Atelier 13.
The result was a visually appealing and cohesive visual identity that reflected the unique blend of hairdressing and tattoo artistry found within the walls of Atelier 13. The carefully crafted logos, promotional materials, and personalized stationery not only showcased the creativity and talent of the professionals but also effectively communicated the distinct character and style of the establishment.
